DESIGN PORTFOLIO: COMMERCIAL ART: Project Details

The Literate Website: Stags' Leap Winery

Paulo Ferreira: Art Portfolio [PDF]

Paulo Ferreira: Commercial Art
Old Stock Ale Illustration

Project: Old Stock Ale packaging design
Client: North Coast Brewing Company, Inc.
Packaging Design, Art Direction, Production: Theresa Whitehill, Colored Horse Studios
Artist, background texture:Paulo Ferreira
Original Media: watercolor

Story:
North Coast Brewing Company’s aged beers were looking for packaging that emphasizes their craft heritage and their contemporary styling. Paulo Ferreira’s warm-toned watercolor wash provided an aged natural background for the simple, classical typography. For marketing materials, the sunglasses reflecting a distorted vision of the label keeps the overall design from being overly serious.

Additional Creative & Production Talent:
Label Printer: Oak Printing
Carrier & Carton Printing & Manufacturing: Sierra Pacific Packaging
T-shirt Printer: Perkowski’s
Product Photography: Dave Mathews, Kopia.us

Link to Old Stock Ale beer information

Link to Artist Paulo Ferreira

All Designs Copyright© Colored Horse Studios. All Rights Reserved.

Fine Arts Portfolio: Oil Painting | Sculptures | Assemblage | Commercial Art

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