DESIGN PORTFOLIO: COMMERCIAL ART: Project Details

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Paulo Ferreira: Commercial Art
Amaryllis Drawing, Stags' Leap Winery Newsletter

Project: Amaryllis Drawing, Stags’ Leap Winery Newsletter
Client: Stags’ Leap Winery
Illustration: Paulo Ferreira
Newsletter Concept & Project Management: Theresa Whitehill & Paulo Ferreira, Colored Horse Studios
Newsletter Design, Copywriting, and Production: Theresa Whitehill, Colored Horse Studios
Savory Pumpkin Flan Recipe Article Development and Writing: Shannon Hughes

Story:
For a fall newsletter, the winery commissioned Paulo Ferreira to create a botanical illustration of Amaryllis to go with a recipe for pumpkin flan created by chef and author Shannon Hughes. Two drawings were completed, of which on was selected as final art. The illustration was adjusted using Photoshop filters to give a little more contrast than the original drawing.

Additional Creative & Production Talent:
Brochure Printer: Bacchus Press

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Link to Stags’ Leap Winery

Link to Artist Paulo Ferreira

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Fine Arts Portfolio: Oil Painting | Sculptures | Assemblage | Commercial Art

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