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Project: Scrimshaw Tap Handle
Client: North Coast Brewing Company, Inc.
Design, Art Direction, and Production: Theresa Whitehill, Colored Horse Studios
Scrimshaw Packaging Design and Production: Theresa Whitehill, Colored Horse Studios
Original Scrimshaw Illustration: J. D. Mayhew (media: pen and ink)
Expanded Scrimshaw Illustration: Paulo Ferreira (media: digital)
Tap Handle Concept: Mark Ruedrich, Doug Moody, and Colored Horse Studios
3D Prototype for Tap Handle: Paulo Ferreira (see prototypes above)
Story:
J. D. Mayhew’s original artwork for the Scrimshaw packaging, as seen above in the label art, had graphical shading to give the 2-dimensional drawing the illusion of the classic 3-dimensional scrimshaw whale tooth. Moody and Ruedrich wanted the tap handle to be shaped like a whale tooth, in effect bringing the artwork from 2 into 3 dimensions. In order to do that, they needed an artist who could remove the faux 3-dimensional shading of the original drawing, and extend and complete the drawing so that it could be wrapped around the tap handle using a waterslide decal. The series of drawings above shows the transition from Mayhew’s original drawing as Ferreira successively eliminated the edge shading, and expanded the drawing in the original artist’s style.
A reproduction scrimshaw whale tooth was obtained to use as a model for the tap handle. Ferreira then sculpted the 3D prototype, which the manufacturer used to make a mold over which the waterslide decal of the artwork was wrapped.
Additional Creative & Production Talent:
Tap Handle Manufacturer: Tap Handles, Inc.
All Designs Copyright© Colored Horse Studios. All Rights Reserved.
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