Project: Rachel’s Inn
Bed and Breakfast on the Mendocino Coast
Web Site Redesign
The Challenge:
Redesign an existing web site, making it consistent to color palette and design of print brochure, keeping pages quick-loading, low resolution/small monitor target, using web safe colors, and text for navigation; increase web traffic and inn bookings
The Bonus:
Being able to provide design and production in tandem with professional web promotion, the most effective use of good design; working with Rachel Binah, whose artistic sense of color is always a pleasure and an education
The Results:
Web Site Redesign launched and initial promotion: December 2000; Photography redone and updated June 2001; As of 6/1/2001, Lycos ranking for Mendocino Accommodations: 6; LookSmart ranking for Mendocino Bed and Breakfast Inn: 8; Excite ranking for Mendocino Bed and Breakfast Inn: 8; Yahoo ranking for Mendocino Coast Bed and Breakfast: 2
Creative Talent:
Web Site Re-Design & Web Site Production: Colored Horse Studios
Project Photography: Tom Rider
Additional Photography: Kendra Rodel, Rachel Binah
Web Site Promotion: AIM Website Promotions
Media/Software: GoLive 4.0
Features & Specifications:
Typefaces: Goudy Oldstyle, Verdana
Fall 2000
Design Copyright ©2000 Colored Horse Studios
|
