Project: The Ongoing Legacy of Beringer Vineyards, an international brochure
Client/Publisher: Beringer Vineyards
Description: A comprehensive overview of Beringer Vineyards covering the 132-year-old winery, its philosophy, winemaking, vineyards, history, and sensory program, and featuring six of the wine brands—Private Reserve, Napa Valley, Knights Valley, Founders’ Estate, Stone Cellars, and Beringer California.
For more on the development of the brochure's motif, see Paulo Ferreira's illustration portfolio feature.
Booklet, die-cut folder with capacity pocket, inserts
Creative & Production Talent:
Project Guidance: Satoshi Tanaka
Project Coordinator for Beringer Vineyards: Lisa Cervone
Writing: Theresa Whitehill
Design, Art Direction, Print Production: Colored Horse Studios
Photography: Olaf Beckmann and others
Product Photography: Tom Liden
Illustration (aquatint etching): Paulo Ferreira and Marsha Mello
Print Broker: Visual Identity
The Challenge/The Goal:
Present Beringer Vineyard’s range of wine brands (from luxury to casual) to an international audience, showing Beringer’s historical legacy, and its strength in both vineyards and winemaking. The printed piece needed to be modular so that it could be customized for different audiences. Combining more than one wine brand in the same brochure was a new approach for Beringer, requiring that the individual brands be clearly distinguished from each other. The back pocket needed to fit both American (wider and shorter) and European sized business paper (narrower and taller).
The Bonus:
The opportunity to work with Satoshi Tanaka, initial project leader (who encouraged me to study Wabi-Sabi), Andrea Smalling, interim supervisor for the project, and Lisa Cervone, who guided the project from start to finish. It’s not often that one gets the opportunity to design and write an entire unique piece of collateral for a winery as venerable as Beringer, and yet approach it with the fresh perspective usually reserved for a new venture. Satoshi pushed me to conceptualize afresh. In the process I learned deeply about all things Beringer—researching, reading, and viewing every printed and digitized publication available from and about Beringer Vineyards.
The Results:
An overview of one of the icon wineries of the Napa Valley, with information gathered from dozens of sources pulled together into one piece for the first time. The wine glass/wine bottle yin yang motif developed initially as a motif for the brochure, became a symbol to show the different intensities of wine in Beringer's Progressive Wine List System.
Media/Software:
Adobe Creative Suite 3
Features & Specifications:
9” x 12.5”; portfolio cover included booklet self-cover, die-cut and glued capacity pocket; printed and bound in Hong Kong, 4-color process, metallic gold, gold foil, brushed pewter foil, matte varnish on Classic Laid Peppered Bronze 80# Cover and matte-coated book paper, set in Eidetic Neo
March 2008
Links:
Designs Copyright ©2008 Colored Horse Studios. All Rights Reserved. |
