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780 Waugh Lane, Ukiah, CA 95482
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Rachel’s Inn Online:
Mendocino Bed & Breakfast with Style

Rachels Inn, Web Site Design

Project: Rachel’s Inn
Bed and Breakfast on the Mendocino Coast
Web Site Redesign

The Challenge:
Redesign an existing web site, making it consistent to color palette and design of print brochure, keeping pages quick-loading, low resolution/small monitor target, using web safe colors, and text for navigation; increase web traffic and inn bookings

The Bonus:
Being able to provide design and production in tandem with professional web promotion, the most effective use of good design; working with Rachel Binah, whose artistic sense of color is always a pleasure and an education

The Results:
Web Site Redesign launched and initial promotion: December 2000; Photography redone and updated June 2001; As of 6/1/2001, Lycos ranking for Mendocino Accommodations: 6; LookSmart ranking for Mendocino Bed and Breakfast Inn: 8; Excite ranking for Mendocino Bed and Breakfast Inn: 8; Yahoo ranking for Mendocino Coast Bed and Breakfast: 2

Creative Talent:
Web Site Re-Design & Web Site Production: Colored Horse Studios
Project Photography: Tom Rider
Additional Photography: Kendra Rodel, Rachel Binah
Web Site Promotion: AIM Website Promotions

Media/Software: GoLive 4.0

Features & Specifications:
Typefaces: Goudy Oldstyle, Verdana
Fall 2000

Design Copyright ©2000 Colored Horse Studios
Link to Site, Rachel’s Inn
E-mail photographer Tom Rider
E-mail AIM Website Promotions

Graphic Design Portfolio:
Brochures | Book Covers, Publication Design & Typesetting | Wine & Beer Packaging | Web Sites & Animation | Copywriting & Commissioned Poetry | Identity & Logo | Announcements | Print Advertising | Packaging
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