When Stags’ Leap Winery published an estate book, Stags’ Leap Winery: A Guide to the Estate, they hosted a number of receptions to celebrate. The first event, hosted outdoors at the Napa winery, called for some large, festive banners.
Client: Stags’ Leap Winery
Creative Talent
Project Director for Stags’ Leap Winery: Bill Piersol, Director of Marketing
Design & Production: Colored Horse Studios
Product Photography, Book of Rules: Colored Horse Studios
Illustration:
Volume I: The Book of Rules – Dana DeKalb
Volume II: History, Culture & the Muse – Olaf Beckmann
Volume III: Ne Cede Malis – Patrick McFarlin
Volume IV: Cartography – Roberto Rovira
Volume V: Voices from the Leap – Dick Cole
The Challenge:
The original artwork for these banners had been created at much smaller sizes (book size!) When we considered enlarging them to banners that people would see up close, we wanted to make sure the result was as elegant as the originals. Olaf Beckmann rescanned his original 8x10 transparency, which gave beautiful results. Where it wasn’t possible to rescan original artwork, we used our own in-house technique for upsizing, a manual procedure for which most designers use the software, Genuine Fractals.
Media/Software:
Adobe CS3
Printing & Manufacturing:
Banners: Inner Workings
2007
Copyright for artwork remains with the individual artists, all rights reserved.
Stags’ Leap Winery: A Guide to the Estate © Stags’ Leap Winery, All Rights Reserved |
