DESIGN PORTFOLIO | COPYWRITING & COMMISSIONED POETRY: Project Details

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Project: A Literary Newsletter: Stags' Leap Winery
Client: Stags' Leap Winery

The Challenge:
Creating a venue for the diverse cultural and historical resources of a winery located in a unique geological and natural setting; develop a newsletter format that showcases this winery’s signature style and quality; provide effortless mail order system linked with newly launched web site redesign

The Bonus:
The Photography of Olaf Beckmann, the charisma of winemaker Robert Brittan; always a pleasure to have a poetic vision with the backup of the Stags' Leap Winery staff, cellar crew, historical archivist, manor house ghost, and the mountain lion

The Results:
Initial mailing: May 2001; dramatic increase of wine orders via the web

Articles:
Wine Caves at Stags' Leap, Then & Now
Fourteen Waterfalls & One Curious Cougar
The Apothecary Garden in Spring
The Stags' Leap Winery Rhone Collection & The Essential Leap

Creative Talent:
Design and Pre-press Production: Colored Horse Studios
Text: Theresa Whitehill
Project Photography: Olaf Beckmann
Pre-press Materials: Black Bear Press, Electric Page
Printer: Mendo Litho
Illustrations: Paulo Ferreira

Media/Software: Photoshop 5.5, Illustrator 9.02, Quark Xpress 4.1

Features & Specifications:
Typefaces: Waters Titling MM, Engravers' Gothic, Mrs. Eaves, Rennie Mackintosh Ornaments, Gill Sans
Paper: Sappi Lustro Dull, White
Ink: Warm Black
Varnish: Matte

Design and Text Copyright ©2001 Colored Horse Studios, All Rights Reserved

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photographer Olaf Beckmann

All Designs Copyright© Colored Horse Studios. All Rights Reserved.