Project: Stags’ Leap Winery
Spring Newsletter 2001
The Challenge:
Creating a venue for the diverse cultural and historical resources of a winery located in a unique geological and natural setting; develop a newsletter format that showcases this winery’s signature style and quality; provide effortless mail order system linked with newly launched web site redesign
The Bonus:
The Photography of Olaf Beckmann, the charisma of winemaker Robert Brittan; always a pleasure to have a poetic vision with the backup of the Stags' Leap Winery staff, cellar crew, historical archivist, manor house ghost, and the mountain lion
The Results:
Initial mailing: May 2001; dramatic increase of wine orders via the web
Articles:
Wine Caves at Stags' Leap, Then & Now
Fourteen Waterfalls & One Curious Cougar
The Apothecary Garden in Spring
The Stags' Leap Winery Rhone Collection & The Essential Leap
Creative Talent:
Design and Pre-press Production: Colored Horse Studios
Text: Theresa Whitehill
Project Photography: Olaf Beckmann
Pre-press Materials: Black Bear Press, Electric Page
Printer: Mendo Litho
Media/Software: Photoshop 5.5, Illustrator 9.02, Quark Xpress 4.1
Features & Specifications:
Typefaces: Waters Titling MM, Engravers' Gothic, Mrs. Eaves, Rennie Mackintosh Ornaments, Gill Sans
Paper: Sappi Lustro Dull, White
Ink: Warm Black
Varnish: Matte
Design and Text Copyright ©2001 Colored Horse Studios, All Rights Reserved
|
