Project: Stags’ Leap Winery
Newsletters 2001-2002
The Challenge:
After setting a high standard of writing and design, keeping material consistently fresh and relevant to life at the winery, and keeping the design consistent, while ensuring that each newsletter is distinctive.
The Bonus:
Building an ongoing relationship with Stags' Leap Winery, and allowing the newsletters enough time to achieve long-term goals of building brand loyalty and reinforcing the standard of quality and emphasis on historical evolution which makes Stags' Leap Winery and its historic estate unique.
The Results:
Hearing that the press is requesting information on ghosts in the manor house following our ghost article, and watching the web orders spike in the months following each mailing.
Creative Talent:
Design and Pre-press Production: Colored Horse Studios
Text: Theresa Whitehill
Historian: Ray Turner
Project Photography: Olaf Beckmann
Media/Software: Photoshop 5.5, Illustrator 9.02, Quark Xpress 4.1
Features & Specifications:
Typefaces: Waters Titling MM, Engravers' Gothic, Mrs. Eaves, Rennie Mackintosh Ornaments, Gill Sans
Paper: Sappi Lustro Dull, White & Stora Enso Century Dull, White
Ink: Warm Black
Pre-press Materials: Black Bear Press
Printer: Mendo Litho
Mail House: AutoZip Mail HouseVarnish: Matte
Design and Text Copyright ©2001, 2002, 2003 Colored Horse Studios, All Rights Reserved
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