Underwriting
National research show that most people perceive public radio as a "quality product." That association is transmitted to your business when your underwriting message is heard on KZYX&Z.
The average KZYX&Z listener stays tuned for at least 98 minutes at a time. This means that listeners stay turned during your underwriting message, rather than tuning out during commercial breaks.
Forty-four percent (44%) of our listeners say that they are more likely to patronize businesses that underwrite on KZYX&Z. That's almost twice the national average for commercial radio.
Underwriting Rates
(All rates are net)
|
Plan & Program Time
|
Monthly
Contracts |
6-Monthly
Contract |
Annual
Contract |
|
Morning Drive:
6am-9am
|
$20
|
$18 |
$15 |
|
Daytime:
9am-4pm
(9-5 Sat/Sun)
|
$18
|
$15 |
$13 |
|
Evening Drive:
4pm-7pm
|
$20 |
$18 |
$15 |
|
Nighttime:
7pm-1am
|
$12 |
$10 |
$8 |
|
Complete:
6am-7pm
|
$18 |
$15 |
$12 |
|
Total:
6am-1am
Rotation
|
$15 |
$12 |
$10 |
Each rate includes a 15 second opening description of your company and a one-line closing credit.
- "Complete" Plan: your announcements are scheduled in each of the following time periods:
- The Morning Drive, Daytime and Evening Drive.
-"Total" Plan: your announcements are scheduled in each of the four parts of the day including the nighttime hour slot.
- To underwrite specific shows, add 15% to contract total.
- Underwriting copy may not contain comparisons, qualitative descriptions, pricing, calls to action nor inducements to buy and must conform to KZYX&Z and FFC guidelines.
- Contracts are subject to a $50.00 minimum.
- Point and click cannot be discount due to high demand.
- Non-profit organizations receive the annual contract rate on shorter contracts. Annual contracts will be reviewed individually.
- Rates are subject to change without notice, although expired rates used for budgeting purposes may be honored.
- Trade accounts are billed at the weekly/monthly rates.
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