KZYX Mendocino County Public Broadcasting
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Mendocino County Public Broadcasting   88.3   90.7   91.5  fm
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  Underwriting

National research show that most people perceive public radio as a "quality product." That association is transmitted to your business when your underwriting message is heard on KZYX&Z.

The average KZYX&Z listener stays tuned for at least 98 minutes at a time. This means that listeners stay turned during your underwriting message, rather than tuning out during commercial breaks.

Forty-four percent (44%) of our listeners say that they are more likely to patronize businesses that underwrite on KZYX&Z. That's almost twice the national average for commercial radio.

Underwriting Rates
(All rates are net)

Plan & Program Time
Monthly
Contracts
6-Monthly
Contract
Annual
Contract
Morning Drive:
6am-9am
$20
$18 $15
Daytime:
9am-4pm
(9-5 Sat/Sun)
$18
$15 $13
Evening Drive:
4pm-7pm
$20 $18 $15
Nighttime:
7pm-1am
$12 $10 $8
Complete:
6am-7pm
$18 $15 $12
Total:
6am-1am
Rotation
$15 $12 $10

Each rate includes a 15 second opening description of your company and a one-line closing credit.
- "Complete" Plan: your announcements are scheduled in each of the following time periods:
- The Morning Drive, Daytime and Evening Drive.
-"Total" Plan: your announcements are scheduled in each of the four parts of the day including the nighttime hour slot.
- To underwrite specific shows, add 15% to contract total.
- Underwriting copy may not contain comparisons, qualitative descriptions, pricing, calls to action nor inducements to buy and must conform to KZYX&Z and FFC guidelines.
- Contracts are subject to a $50.00 minimum.
- Point and click cannot be discount due to high demand.
- Non-profit organizations receive the annual contract rate on shorter contracts. Annual contracts will be reviewed individually.
- Rates are subject to change without notice, although expired rates used for budgeting purposes may be honored.
- Trade accounts are billed at the weekly/monthly rates.

 
 

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KZYX & Z 88.3   90.7  91.5 FM Radio Mendocino County Public Broadcasting
(707) 895-2324   Fax: (707) 895-2451
NEWS: (707) 895-2554
Box 1   Philo, California 95466

www.kzyx.org   kzyx@kzyx.org

Copyright 2001 KZYX&Z

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